At Proteus, there is no set formula or standard approach.

We believe in creating bespoke communications programmes and working in collaboration with our clients in order to identify the key audiences they must address – and the most effective strategy and tactics to achieve their goals.

By adopting this approach, we ensure that programmes are highly focused – delivering the right messages to the right audiences, via the right channels. Our communications programmes aim to achieve the desired change in awareness, understanding or behaviour. We also agree evaluation criteria with our clients before any activities commence, so that all parties are clear on the objectives and know ‘what success looks like’.